The book has 630,000 copies in print and has gone through 32 reprints in 37 weeks. Robertson's 41-year-old son Willie, CEO of the Duck Commander business, and his wife, Korie, 40. Last fall, Howard published "The Duck Commander Family," a best-selling memoir by Mr. "Who else has pulled this off? They're not presidents, they're duck hunters."Įight members of the Robertson family have books published or under way. "Everyone is surprised by the appetite for their books," said Jonathan Merkh, vice president and publisher of Howard Books. But no other reality-show cast has produced a string of best-selling products in so many mediums. Reality TV stars routinely release tie-in books and products, from pet food to home goods and fashion lines to tell-all memoirs. Orders continue to pour in, not just from bookstores, Christian retailers and chains likeīut from outlets that don't stock many books, including Cracker Barrel restaurants and hunting and fishing outlets like Bass Pro Shops. The first print run of 300,000 copies sold out before the book was even published, and Howard has gone back to the printer 12 times. Robertson's publisher, has been overwhelmed by demand. Still, no one anticipated how big a hit it would be. It features the kind of self-made success story that has always appealed to American readers. It targets multiple demographics, including hunters and fishermen, entrepreneurs and small-business owners, and evangelical Christians. The book, like the TV show, seems to resonate with people who long for a less-hectic life, one that is grounded in faith, family and nature. You'll want to do it again and again," and "What makes me happy is going out and blowing a duck's head off." The book is breezy and conversational, packed with bits of advice for simpler and happier living, such as, "Suck the head off a crawfish. Robertson's rough upbringing in rural Louisiana, where his family farmed and hunted their food and lived without indoor plumbing his conversion to evangelical Christianity after years of hard drinking, bar fights and philandering and his rags-to-riches success story as an entrepreneur who turned his patented "Duck Commander" duck calls into a multimillion-dollar business. They're extending their lucrative family brand to the book business, with two best-sellers currently on the nonfiction list and three more "Duck Dynasty"-themed books due out this fall. The Robertsons are now on their way to becoming America's first family of publishing. He has become the most famous hunter in the country, along with his brother, Si, and his sons, Willie, Jase and Jep, who co-star on the hit A&E reality show, "Duck Dynasty." The show, which follows the Robertsons' antics as they manage and mismanage the family hunting business, drew an average of 8.4 million viewers per episode last season, making it the second-highest-rated cable show after AMC's zombie drama "The Walking Dead."
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